SEO for an average person is a closed branch of marketing. It is closed mainly because of the understanding - there's no clear understanding how it works and what is necessary for SEO to be really efficient. This is primarily due to the fact that information about the search systems' algorithms is a taboo. We, marketers, can only guess about how search systems work by analyzing the reaction of search engines on our actions (SEO manipulations) in relation to particular websites. Such empiric method of cognition the work of search engines created a lot of sustained myths about SEO that are, in fact, false. In this article, I will describe 15 most prevalent myths about modern SEO with a short disproof for each. So here they are.
1. Backlinks are vital for SEO
Only one of the possible tools. No doubt, backlinks are necessary, but in-page optimization, work with content, usability, and social networks are not less important factors.
2. Backlinks are of no use anymore
The value of backlinks is still important for the successful promotion. But now Google pays more attention to the high-quality backlinks and low-quality links became less meaningful than they used to be. Moreover, if link profile of the website has many low-quality backlinks, it can easily fall under the Google Penguin sanctions.
3. If you are not engaged in purchasing links, you're safe from Google Penguin
There's absolutely no guarantee that your site will not be affected by Google filters. The fact that you're not posting artificial links does not guarantee that your site will have a high-quality link profile.
4. The amount of content on the page is not important - the quality of the content is far more important
The quality of the content is indisputably important but also is the amount. The more unique and good-quality content is on the page, the more plausible will the page be for Google. Nevertheless, it is necessary to point that a huge amount of content, especially graphic and video material, can significantly overwhelm the size of the page that will influence its download speed.
5. The speed of downloading the page depends only on hosting provider.
It is known that Google lowers in the list of search results the websites that have a low download speed. Unskillfully designed and poorly optimized website can be the main reasons for a slow download. Before you change the hosting - make sure that your website is free from such problems
6. Nofollow links influence SERP to the same extent as Dofollow
At this time, Nofollow links are not indexed by Google and not included in search results, unlike Dofollow links. Numerous experiments have shown that the Nofollow links do not have a direct influence on the increase of sites in the SERP.
7. Nofollow links are useless for SEO
Nofollow links are a constant attribute of a natural link profile of any trusted website. Its absence is the first signal for Google that this website may be placing artificial and false links.
8. The idea of modern SEO narrows to creating high-quality content
Even the most exciting and excellent-quality content will be useless if your website is attended by no one. Availability of decent content is an obligatory condition for a successful SEO, but not the only.
9. Reaching the TOP positions in search engines is the main goal for SEO!
To reach is not enough - it is necessary to hold the achieved positions. What is the point to promote a website into TOP 5 in competitive requests and afterward, for instance in few weeks, to fall down in several pages in SERP? Experienced SEO managers know how to hold the reached positions for a long time.
10. It is possible to determine the terms for website's promotion.
Modern SEO is a rather difficult to forecast process for evaluation the precise terms of its promotion. Some SEO companies use this trick to attract clients, but it is simply a deceit. There're no terms or any guarantees that website will actually reach the positions that the marketers count on.
11. It is possible to guarantee the promotion to the TOP positions in search results.
Not even a single SEO specialist can guarantee the TOP position in search results, simply because it is not their property and, therefore, there's no direct influence on the websites management.
12. Google always detects any manipulations on SEO websites.
Actually, it is not so. Google and other search engines definitely track the attempts of marketers to influence the websites ratings, but in reality, they notice only the roughest signs of manipulations. If SEO is conducted by professionals - the likelihood that Google or any other search engine will notice their work with the website is reduced to a minimum.
13. Page Rank is an important index for SEO
Earlier - yes. Nowadays PR is no longer a parameter that changes website ranking in the search results. Besides this, there're no Page Rank updates anymore and they are not expected in the future.
14. TOP is possible only by in-page optimization
Possible. But under the condition that these will be low-frequency searches that are rarely entered by users of search engines. In all other cases, the presence of a good link profile is a prerequisite for sites that usually occupy the top positions in the search results.
15. SEO is dead or just about to die
This myth is popular for several recent years when Google implemented its Penguin. While some people think so, many SEO marketers successfully promote projects in the search engines and earn decent money for themselves and for their clients. Who, by the way, also do not know that "SEO is already dead". SEO has simply become somewhat different - more subtle and not as patterned as before. Many webmasters, including practicing SEO marketers no matter how strange it might sound, were not ready for this - that's why the myth consequently emerged.